Home Training STORYTELLING: THE ART OF CONVINCING # Intra
Storytelling

STORYTELLING: THE ART OF CONVINCING # Intra

≣ Objective of the training

The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented.

The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration.

 

At the end of this training, you will know:
  • Measure the performance of their campaigns the importance of storytelling in the profession of UX Designer
  • Understand the challenge of integrating emotions into stories
  • Control building an engaging story with dedicated tools
  • Present his project in a powerful format

≣ Appreciation of the training

This training is new to the UX-Republic catalog.

Overall average: -/10

  1. Organization assessment: - / 4
  2. Goal assessment: - / 4
  3. Evaluation of the service: - / 4

The ratings will be the synthesis of the cumulative assessments of our trainees.

≣ Pedagogical and technical modality

During these two days, you will benefit from an immersive training experience.
You will be required to use story building tools and present in Pecha Kucha format a projet UX on a concrete situation. Our consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our consultants and illustrated by their feedback.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 30% theory & 70% practice
  • Put into practice storytelling
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in UX-Design storytelling

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Educational material: provision of materials for the various practical applications (post-its, felt-tip pens, tape, scissors, etc.).

Technology: a large screen or video projector is necessary for projecting the training material and practical exercises.

 

A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.

For this training, we recommend the course “Speak in public".

 

Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / 01 44 94 90 70

≣ Duration of training

  • Duration: 14 hours spread over 2 consecutive days

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Place of training : face-to-face on your premises
  • Number of participants : max 8
  • Meals : snacks at your expense

≣ Prerequisites

  • have an interest for User Experience

≣ Audiences concerned

The training is aimed at all user and customer experience professionals (BtoB, BtoC, BtoE):
Service Designer / UX-Design / Product Designer / UI-Designer / Product Owner / Product Manager / Marketing Manager / Data Analyst / Digital Transformation Consultant / Strategic Planner / …

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

1 Day:

1 - 1
Introduction
- Definitions
- Why use storytelling
1 - 2
Create engagement by generating emotions
1 - 3
Focus on storytelling in the Design process
- Immersion
- Creativity
- Project presentation
1 - 4
How to build your storytelling
- The mind map
- Metaphors
- The storyboard

2 Day:

2 - 1
Cut the story
- The story arc
- The STARR approach
2 - 2
The presentation format
- Pecha Kucha: the 10 best practices for designing your pecha kucha

Book the event

Pre-booking for a training session € HT

Leave us your contact details on the next page. We will contact you to finalize your registration for the training.

Available Seats: Unlimited
The ticket Pre-booking for a training session is exhausted. You can try another ticket or another date.

Date

December 30 - 31, 2024

Hour

9 pm - 30 pm

Price excl.VAT

6.000€

Category

METHODOLOGY,
DIGITAL TRANSFORMATION,
UX-DESIGN

Location

Within your premises
REGISTER

Next occurrence

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  • Date
    December 30, 2024
  • Hour
    9 pm - 30 pm