Home Training FIELD EXPLORATION: CLOSER TO YOUR CUSTOMERS’ REALITIES # Paris
illustration of training by users in their environment

FIELD EXPLORATION: CLOSER TO YOUR CUSTOMERS’ REALITIES # Paris

≣ Objective of the training

In design work, customer surveys and in situ observation are necessary to get to the heart of the lives of users, users and stakeholders.

The objective is to gather better knowledge about their expectations, their paths and their obstacles. The scenario, empathy and exploration dialogue will allow you to achieve a finesse of observations and information that is more than useful for truly user-centered projects.. But also, to open eyes to ignored or underweighted realities, align decision-makers on common findings and better convince of project orientation which will have a real potential impact on the customer target.

To better understand lions, it is better to observe them in the jungle than in a zoo.

CThis training gives the designer the means to place humans at the center of reflection and action for differentiating, innovative or loyalty-building services or products.

At the end of this training, you will know:
  • Quote the principles, modalities and techniques from ethnology or ergonomics
  • Locate its needs for feedback in the field and customer proximity
  • Build and organize its field action plan and select its tools (panel, guide, capture, etc.)
  • Driving observation and exploratory interviews
  • Identify and analyze information, patterns and behavioral patterns
  • Translate data as an opportunity to create use value

≣ Appreciation of the training

This training is new to the UX-Republic catalog.

Overall average: -/10

  1. Organization assessment: - / 4
  2. Goal assessment: - / 4
  3. Evaluation of the service: - / 4

The ratings will be the synthesis of the cumulative assessments of our trainees.

≣ Pedagogical and technical modality


During this day and a half, you will benefit from an immersive training experience.
You will be required to understand and then implement the stages of user exploration: its principles, its preparation, its moderation and its restitution; adapted to a specific situation. Our consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our consultants and illustrated by their feedback.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 30% theory, 60% practice & 10% sharing
  • Put into practice in situ exploration
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in in situ exploration

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Teaching materials : provision of materials for the various practices (post-it notes, markers, tape, scissors, etc.).

Technology: a large screen is used for the projection of the training material and the practical exercises.

 

A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.

For this training, we recommend the course “Exercise your critical thinking".

 

Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / +01 (44)94 90 70 XNUMX XNUMX

≣ Duration of training

  • Duration: 14 hours spread over 2 consecutive days

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Place of training : face-to-face in our training room
  • Meals : breakfast, lunch and other snacks and drinks are offered

≣ Prerequisites

  • No prerequisite is required for this course

≣ Audiences concerned

The training is aimed at all innovation professionals:

Manager / UX-Designer / Service Designer / Product Design / Product Owner / Product Manager / Marketing Manager / Digital Transformation Consultant / Innovation Project Manager / Product Manager…

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

Day 1: Introduction - Preparation - Moderation

1 - 1
Introduction to user-centric innovation and field exploration
- Why do it?
- When to do it?
- What are the different techniques?
1 - 2
Prepare user empathy
- Principles of empathy
- Framing and exploration plan
- Simplified observation guides
-Determine a panel
1 - 3
Moderate a pitch

Day 2: Synthesis

2 - 1
Moderate a pitch
2 - 2
Synthesize user empathy
- Return of the observation grounds
- Insights synthesis
- Creation of personas, paths and opportunities

Book the event

Pre-booking for a training place € HT

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Available Seats: Unlimited
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Date:

June 05 - 06, 2024

Hour

9 am - 30 pm

Price excl.VAT

1.500€

Category

METHODOLOGY,
RESEARCH

Location

SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine
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  • Date:
    05th June 2024
  • Hour
    9 am - 30 pm
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