User tests are success accelerators. They make it possible to highlight the blocking points and bring out opportunities for improvement. They must be conducted at each stage of the project and without waiting. In the lab or in guerrilla mode, they will allow you to validate your design hypotheses, the user experience or your value proposition.
We suggest that you retrace the user-centered design journey through 5 stages. From the definition of UX-Design by Don Norman to User Testing, through user psychology, information hierarchy and the implementation of a Design System, we … Read the article
Who has never forgotten to print a questionnaire for their user tests, and found themselves at the last moment having to do it? What reward for your participants? All these tasks must be anticipated to guarantee the success of your tests! To make it easier for you to set up… Read the article
An eye tracker, of course! Oculometry or "eye tracking" in English is a technique that makes it possible to record eye movements. After a personalized calibration, the eye tracker captures the user's gaze and follows it throughout the recording period. In 1908, it was Edmund... Read the article
Have you ever done a project without meeting your users? We don't always have the time, the budget or the equipment to organize tests. Discussing with potential customers, even for ten minutes, brings much more than multiplying … Read the article