Pinterest, much more than just a social network, is a real visual search engine. For professionals in the furniture and decoration sector, this platform offers enormous potential in terms of natural referencing (SEO). Indeed, by optimizing your presence on Pinterest, you can attract a qualified audience and generate traffic to your website. Let's discover together how to take advantage of this lever to develop your business.
Why is Pinterest an El Dorado for furniture and decoration?
- An engaged and visual audience: Pinterest users are looking for inspiration and ideas for their interior design projects.
- A powerful visual search engine: Pinterest searches are primarily image-based, which is great for visual products like furniture and decor.
- A direct link to the purchase: Many users move from Pinterest to their shopping cart, making conversion easier.
SEO on Pinterest: the keys to success
1. Pin Optimization
- Relevant keywords: Use keywords related to furniture and decoration (eg: Scandinavian sofa, open kitchen, modern bathroom).
- Detailed descriptions: Write clear and complete descriptions for each pin, including your keywords.
- Strategic hashtags: Use popular and relevant hashtags to increase the visibility of your pins.
2. Creation of thematic tables
- Clear organization: Organize your pins into thematic boards (eg: living room, bedroom, kitchen).
- Quality visuals: Favor high-quality, aesthetically pleasing images.
- Description of the tables: Write a detailed description for each table, using relevant keywords.
3. Community Engagement
- Interactions: Like, comment and save other users' pins.
- Groups: Join groups relevant to your industry.
- Collaborations: Collaborate with other industry influencers or brands.
4. Links to your website
- Call to action: Add a clear call to action on your pins to encourage users to click through to your site.
- Optimized Landing Pages: Make sure your link landing pages are SEO optimized and provide a pleasant user experience.
The Benefits of SEO on Pinterest for Furniture
- Increase in qualified traffic: Attract users who are genuinely interested in your products and services.
- Improving your brand visibility: Build awareness among a targeted audience.
- Lead Generation: Convert visitors into qualified leads.
- Increased sales: Boost your online sales with qualified traffic.
Conclusion
Pinterest is a powerful tool for home decor and furniture professionals. By optimizing your presence on this platform, you can grow your business and reach a wider audience. Don’t hesitate to experiment with different strategies to find the ones that work best for your business.
Baptiste Herault, Team Lead Traffic Manager at UX-Republic
