[UX Calendar] Responsible consumption: applications to help you make informed choices

Designer and eco-friendly, at the heart of the challenges of an era in crisis, I felt the need to understand better. My job is to improve the user experience on my clients' tools. Lhe scope of my mission is quite varied and includes: the framing of projects, the research phase (users and professions), the design of interfaces, the writing of microcopies, the in-depth study of the prototypes put in place (in the development phase). user testing for example), and other still gray areas that I hope to explore one day.

As a member of Generation Y, I grew up in a paradox. My parents were journalists overseas, which required them to travel frequently. As a child, I grew up among the buildings at Porte d'Asnières. My contact with nature developed later. When I was old enough to travel long distances (with enough autonomy not to disrupt their schedules), my parents introduced me to the richness of the natural environments that surround us by embarking on their adventures. . This parallel created in me a horizon that was both vast and contradictory: I feared nature as much as it fascinated me. I loved the comfort of my city habits, but I couldn't help but be amazed by the poetry of nature.

I took this paradox with me, as an adult, into my career as a Designer. My ambition is to design pleasant experiences for users, effective for my clients, while minimizing the impact of my productions on the planet. Above all, I want my work to be meaningful.

My job as a UX Designer requires me to stay informed of new design trends, to assiduously document myself on best practices in user experience and to regularly train myself in the methods applied in my daily activities. Like three quarters of my generation, I am aware that the world is at a turning point in fight against climate change. Every day, I juggle between managing complex projects and preserving the environment on my small scale. Sometimes, in this acrobatic frenzy, I feel like I'm doing anything, and that's why I continue to educate myself. However…

Towards information saturation

The statistics are particularly revealing: two thirds of business executives suffer from “over-information“. This term, originally called “Information Overload”, was popularized by futurist Alvin Toffler in the 1970s, before taking the form of “Infobesity” in 1993, a term coined by David Shenk to describe the excessive accumulation of information that seems to stifle our intellectual faculties.

Today we are overwhelmed by a constant flow of information, far beyond what our brains can digest. We literally find ourselves “stuffed”, and the effects on our mental well-being are similar to those of food poisoning: loss of appetite, motivation, excessive fatigue and a growing feeling of confusion. In reality, infobesity and digital information overload are not only sources of stress, they also generate specific psychosocial risks, known as technostress.

Some media argue that the most reliable method to face this challenge would be to Sign out. Indeed, for no longer suffer the stressful effects of these time-consuming readings, the solution lies in the possibility of “limiting the amount of stressful information”. However, when you practice a profession subject to an excessively rapid pace of change, and environmental problems are worsening at an alarming rate, disconnecting seems increasingly difficult to consider for some. The question then arises: is it still possible to find a balance?

Tilt: an enlightened vision of the major global challenges

Today we are overwhelmed daily by an amount of information that we simply cannot absorb. Faced with this reality, Tilt provides a clear perspective on current and future challenges. This media outlet offers a variety of content, such as articles, videos, podcasts, and comics, addressing wide-ranging issues that require in-depth understanding. Whether issues related to climate, inequality, social peace or women's rights, Tilt offers both stimulating questions and resources to better understand these subjects and approach them in an informed manner.

More than a news media, Tilt is at the same time a resource space, a curator, and a real committed world actor. By highlighting the actions of associations, public services and creators, Tilt promotes our commitment by encouraging active awareness and encouraging action. In short, Tilt offers much more than just a source of information; it represents a catalyst for our involvement in the challenges of our time.

Tilt: the ultimate personalized experience

Tilt goes even further by offering totally personalized experience to its users. It offers a path allowing users to choose their favorite themes from options such as consumption, environment and society. Additionally, users can indicate their level of knowledge on these subjects, ranging from “I don't know anything about it” to “I'm doing well” or “I'm mastering it”. Finally, Tilt also allows you to specify content type desired, whether audio, playback or video.
In just three simple steps, Tilt creates a selection of content specifically tailored to each user, keeping them informed of the latest news that matches their preferences.
I recently tested this feature by deliberately checking the “I know nothing about this” box, to see how Tilt guides users less familiar with these complex topics. The results were impressive, offering meetings with ambassadors committed to the ecological cause as well as clear, but not simplistic, explanations of major global issues. With Tilt, we can truly progress on the path to eco-awareness, whatever our starting point.”

“For an ecological awakening”, “Job that makes sense”: green employment centers

Faced with these complex and multiple challenges, a large number of people are mobilizing. Several surveys have revealed that in the summer of 2022, many French people have become aware of the reality of ongoing climate change.

However, among 18-30 year olds, grouped under the acronym Generation Z, 66% have not changed their perception of climate change following the events of 2022. This resistance to change can be explained by the fact that this generation has been made aware of these issues from a very young age and is constantly informed thanks to their mastery of digital technologies. Generation Z is now positioning itself as leader of initiatives aiming for a less worrying future.

Collective For an ecological awakening clearly expressed in his manifest his desire not to resign himself to a bleak future. They propose to take control of our collective destiny by anticipating and integrating social and environmental objectives in our daily lives and our careers. Their ultimate goal is to change course and avoid getting stuck in the current situation.

In June 2023, the collective launched the site For the jobs of tomorrow aimed at providing an overview of environmental issues for career guidance purposes. They identified 16 “construction sites” linked to the socio-ecological transition, requiring an abundant workforce and new skills to transform these sectors. Each of these projects includes an analysis of sectoral issues, a list of companies open to receiving spontaneous applications, job offers and research organizations. Thanks to this “guide for the activity of tomorrow”, it is now possible and concrete to identify the areas of activity crucial for the ecological transition. The creation of these “ecological employment centers” encourages students to enter the world of work, encourages young (and not so young) active people to pursue their career development, and offers an opportunity to those who have lost all direction in their career. work to begin a reconversion, all in the context of a successful ecological transition.

What do I consume?

Over the last two years, households having subscribed to the regulated tariff TRV (also known as EDF's “blue tariff”) found that the price of kilowatt hours reached particularly high levels. Even if a tariff shield was introduced in February 2022 to contain soaring prices in wholesale markets, electricity prices have increased significantly, reaching increases ranging from 80% to 110%. According to Bruno Le Maire's estimates, this tariff shield will have cost nearly 40 billion euros.

Faced with this increase in prices, many users are becoming more and more interested in their electricity consumption and are asking themselves questions such as: What do I consume? How ? How much electricity does my home produce?

To meet this need for information, the application Eco2mix was developed. It provides all indicators of electricity consumption and production in real time, on a national and regional scale. This application, set up by RTE (the electricity transmission network), aims to help its users better understand and control their electricity consumption.

Eco2mix is ​​a free application which brings together a database of more than 15 million data. It offers personalized access for both individuals and professionals, with information updated every 15 minutes.

Among the data provided daily, we find information on national electricity consumption, electricity production by sector (fuel oil, coal, bioenergy, gas, solar, etc.), CO2 emissions, trade (import and export to mainland France), or forecast data based on various factors, such as weather forecasts, calendar events, and past consumption history. These factors also include fluctuations related to weather conditions (such as temperature variations), calendar elements (such as holidays, school holidays and weekends), as well as consumption histories.

All this information is presented in a clear and simple way through graphics and interactive maps, allowing users to obtain a synthetic vision of the entire national territory. These tools facilitate comparison between French regions, which contributes to a better understanding of electricity dynamics in France.

Geev: the gold mine of a society that wastes less

Inflation is affecting all sectors, while global environmental concerns continue to grow. In these troubled times, more and more people are turning to responsible consumption patterns. Best practices include recycling, composting, consuming locally, reducing product consumption in general, resisting impulse purchases, favoring reusable products, and purchasing products that support those in need or who donate part of their prize to humanitarian causes.

In this context, many applications fight against waste, among them, Geev, an application for donating objects and food. This application is free, but the subscription system offers many advantages, including the possibility of receiving alerts on a searched object. Since donations are quickly requested, Geev encourages his community to remain active and vigilant. You can find a wide variety of items there (food, (clothing, toys, electronic equipment, furniture, etc.). In short, everything that has been purchased and that can be donated. This type of alternative to purchase has two major advantages: saving money and being part of a more virtuous circle of consumption.

Conclusion

Reality is sometimes the most difficult thing to grasp, each of us being both a witness and an actor, caught in the heart of a battle without having the necessary perspective or complete visibility. When we get lost in the forest of reality, all perspectives, all sources of knowledge and all initiatives take on crucial importance, as if we were climbing to the top of a tree to gain our bearings and determine our course.

Personally, I am optimistic by nature. The anxiety-provoking climate in which we operate can be uncomfortable, but it has the merit of focusing our commitment on the creation of a more responsible, more coherent and more human society.

 

 

Marie Laventure – Laventure, Artistic Director – UX designer at UX-Republic