What key indicators should you follow to optimize your SEO?

Natural referencing (SEO) is an essential lever to improve the visibility of your website and attract new customers. But how do you measure the effectiveness of your SEO strategy? By following specific key performance indicators (KPIs). In this article, we will present the main KPIs to monitor closely to optimize your SEO.

Key Performance Indicators in SEO

1. Organic Traffic

  • Definition: The number of unique visitors who arrive at your site through search engines.
  • Why it's important: It directly reflects the effectiveness of your content strategy and keywords.

2. Positioning on keywords

  • Definition: The position of your pages in search results for targeted keywords.
  • Why it's important: Good positioning increases your visibility and click-through rate.

3. Click-through rate (CTR)

  • Definition: The percentage of users who click on your link in search results.
  • Why it's important: A high CTR indicates that your title and description are attractive.

4. Bounce rate

  • Definition: The percentage of visitors who leave your site after viewing just one page.
  • Why it's important: A high bounce rate may indicate a problem with the relevance or quality of your content.

5. Average session duration

  • Definition: The average time a user spends on your site.
  • Why it's important: A high session duration suggests that your content is engaging and meets user expectations.

6. Pages per session

  • Definition: The average number of pages visited by a user during a session.
  • Why it's important: This indicator shows how easy it is to navigate your site and how interested users are in your content.

7. Conversions

  • Definition: The number of actions performed by users (purchases, registrations, downloads, etc.).
  • Why it's important: It is the ultimate indicator of your SEO effectiveness because it measures the achievement of your business goals.

How to monitor these indicators?

To track these KPIs, you can use analytics tools like:

  • Google Analytics, Piano Analytics, Matomo, Piwik…: To measure traffic, user behavior and conversions.
  • Google Search Console: To track your positioning, CTR and indexing errors.
  • Semrush, Ahrefs, Moz: To analyze your backlinking, your visibility and your competitors.

Conclusion

By regularly monitoring these key indicators, you will be able to adjust your SEO strategy based on the results obtained. Remember that SEO is an ongoing process that requires regular optimization.

Optimized keywords: SEO performance indicators, SEO KPIs, organic traffic, positioning, click-through rate, bounce rate, session duration, pages per session, conversions, Google Analytics, Google Search Console, Semrush, Ahrefs, Moz

Additional tips to optimize your article:

  • Use clear and concise subtitles.
  • Include relevant images.
  • Provide internal links to other articles on your site.
  • Update your content regularly.

By following these tips, you will be able to create quality content that meets the expectations of search engines and your users.

 

Baptiste Herault, Team Lead Traffic Manager at UX-Republic