I tested GPT Image 2 on a real-world, demanding case. What I discovered forced me to rethink my approach to the initial phases of a project.
A full-scale test: a Red Bull brand kit from scratch
To gauge what the model was truly capable of, I gave him a direct brief: “Create a polished multi-page brand kit for Red Bull”.
The result wasn't just a generated image. It was a structured document, with consistent graphics across all pages, well-chosen colors, and a clear information hierarchy that was easy to grasp at a glance. The kind of deliverable you can confidently present at a concept meeting.
What struck me was that the model didn't just stop at “to look pretty”He grasped the logic of a visual system Logo, typography, color palette, layout. Everything fit together.
What GPT Image 2 can do that others don't
Previous versions generated isolated visuals, often stunning, but rarely usable as is. GPT Image 2 changes the scale of what is possible.
Branding & Design systems
You can generate multi-page brand books with real consistency between the elements. It's no longer a starting point for redesigning everything, but a solid foundation for your work.
UI & web mockups
Complex interfaces, dashboards, application structures: the model respects the codes of ergonomics without needing step-by-step guidance.
Campaigns and packaging
Visualizing packaging in 3D or composing a campaign visual with a layout already designed for impact — is now possible in a few prompts.
The end of the ghost text
One of the historical sticking points in image generation was text. The result was approximate characters, a semblance of a word, a typography that “created an illusion” from a distance but didn't care about the exam.
GPT Image 2 solves this problem. The generated text is readable, typographically consistent, and hierarchically organized. We can finally judge a layout for what it is, without making the mental effort of "translate" what we see.
“The role of the designer will shift from maker to curator.” — John Maeda, Design Partner at Publicis Sapient
This quote takes on a very concrete meaning with this model.
What this changes for us, designers
It's not a tool that replaces the designer. It's a tool that shifts our energy towards what really matters.
- Explore without friction
Testing ten artistic directions in one morning is no longer a question of budget or time. Exploration becomes a work habit, not a luxury.
- Moving from doing to leading
The designer's added value shifts from technical execution to creative judgment: choosing, refining, guiding, and challenging the result. A role of artistic director fully integrated, from the ideation phase onwards.
- Never again start from a blank page
The starting point is so well-developed that it forces you to aim high from the very first minutes. It's uncomfortable — and stimulating.
To learn more about how AI is transforming our jobs, This article is about AI tools for designers. provides useful additional insight.
To conclude
GPT Image 2 significantly reduces the distance between an idea and its visual realization. For designers who adopt it, it's a way to work faster, more freely, and with a higher level of expectation from the outset.
The question is no longer “Is this tool good enough?”. She is : How do I integrate it into my process right now?
Have you already tested it? What type of project do you plan to use it on first? Share your feedback in the comments — and if you're interested in the topic of AI in design, This article is about Google I/O 2025 and UX. completes the picture nicely.
Philippe Elovenko, Product designer at UX-Republic
