Personas have become a “classic” in user research. Protean, they reign as a standard meter of good practices in UX methodologies. However, on the other side of the Atlantic, Jobs-to-be-done present themselves as a challenger. Rarely questioned, are personas really useful? That's the question … Read the article
The European Data Protection Regulation (GDPR) will be applicable on May 25, 2018. At the moment, all you have to do is breathe the word RGPD in a marketing department for there to be panic on board. The penalties for non-compliance can go up to … Read the article
Introduction For the start of the school year, I offer you a small comparative article on the various existing applications dedicated to taxi booking. The idea came to me when I returned from vacation because I used this mode of transport quite a lot during my trips that … Read the article
“Inspired by our daily monitoring and work with our customers, we want to share our vision of design with you and pass on our passion for creativity.” HERE'S YOUR DOSE OF INSPI! ILLUSTRATION OF THE WEEK I Caricature by Pawel Kuczynski WEBSITE & ILLUSTRATION … Read the article
A look back at the 2016 online tourism trends on TripAdvisor and Airbnb. Marina Wiesel, UX-Evangelist @UXRepublic
“Inspired by our daily monitoring and work with our customers, we want to share our vision of design with you and pass on our passion for creativity.” HERE'S YOUR DOSE OF INSPI! ILLUSTRATION OF THE WEEK I Blog Vachement Design BRAND IDENTITY I Find … Read the article
“Inspired by our daily monitoring and work with our customers, we want to share our vision of design with you and pass on our passion for creativity.” HERE'S YOUR DOSE OF INSPI! ILLUSTRATION OF THE WEEK I Really design GRAPHICS I New metro plan … Read the article
Mirror, my beautiful mirror, tell me how many 'Likes' I have While the market for connected objects is booming, not to mention the recent marketing of the Apple watch, we are currently in a flux constant connectivity. What is the first thing that... Read the article
, discover the original card game created and illustrated by UX-Republic. It is not easy to explain to our clients what a persona, a shadowing or even an A/B Testing is… And even less the benefits that this will bring to the project. … Read the article