Best of Flupa 2016! - UX-REPUBLIC

The second day of FLUPA begins with the keynote by Paul Bryan, founder of UX STRAT and UX strategy consultant who presents “What's your plan, Genius, Luck or Strategy? »

According to him, there are only 3 ways to succeed in the new economy “the Experience Economy”:

have genius – like Steve Job
be lucky – but… it's risky
have a strategy

Today, UX designers mainly work on theoperational efficiency. It is necessary, but it does not protect against competition. Only strategy can neutralize competition. And today, business strategy relies more and more on design, so much so that this year, Harvard Business Review made its cover on the " Design Thinking ».

“Focus like a laser on the customer experience”

Jeff Bezos, Amazon CEO

To build a UX strategy, you must develop a overview, with designer tools. Not limiting yourself to designing the experience and interface of an application, site, or terminal, but designing a coherent experience that is available on all points of contact with customers. The key difference between product strategy and UX strategy is that UX strategy applies to all brand products and services. The UX strategy is the blueprint that applies to the entire physical and digital customer experience.

Then, Carine Lallemand gave us an excellent presentation on the UX Toolbox. According to her, you have to think about the experience before the product. For example, learning to distinguish between Do Goals – pragmatic tasks of Be Goals – hedonic spots. If we consider that emotion is the very language of the user experience, should we not dust off our tools to integrate the whole emotional dimension of UX?

Carine mentions the fact that sometimes (for ratings for example), the memory of the experience is more important than the experience itself. In this case, can we influence the user's perception so that the memory of the experience is superior to the experience itself?

An intriguing perspective... inspiring... exciting 🙂

Quentin Bouissou (1) then talks about the new UX territories with invisible Apps. Applications without interface, based on AIs integrated into messengers like Facebook Messenger or even SMS. Innovations that are sometimes disturbing because they are very intrusive, like the google assistant that intervenes in our private conversations to offer contextualized services. Do invisible apps mean the end of interfaces? May be ! but certainly not the end of the user experience.

Then our gaze turned to the East, with theUX Made in China presented by Estelle Garcet (2). An exciting presentation on cultural differences in web design. For example, verticality brought to its climax with pages 15,000 pixels high. An intervention that made us all travel.

And finally, do you know the NoseSwiping ? It's the art of unlocking your phone with your nose when your fingers are stuck with mittens on skis or on a scooter. An offbeat analysis of uses presented by Christophe Cotin Valois.

Thanks again to the Flupa organizers for this exceptional edition!!!

We are very proud to have sponsored such a successful edition.

Antoine Visonneau, UX-Evangelist @antoineviso @uxrepublic