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Inès Barbara

[UX-Conf 2023] Rethinking the visual representation of personas for inclusive design

April 4, 2024February 15, 2024 by Inès Barbara

This article retraces the conference by Marie Kuter, UX consultant, organized on September 19, 2023 in Paris during the first edition of UX-Conf – Human First. This conference addresses the theme of persona, and in particular the objective of establishing new ones from three… Read the article

[UX-Conf 2023] Ecodesign and responsible digital: tools and standards

April 4, 2024February 14, 2024 by Inès Barbara

This article retraces the conference given by Christophe Clouzeau, head of the ecodesign division at Temesis, during the first edition of UX-Conf – Human First which was held in Paris in 2023. It focuses on ecodesign and responsible digital technology. . Expert in Green-UX and Ecodesign… Read the article

Data: an essential tool for the relevance of content?

February 12, 2024 by Inès Barbara

Relevance is one of the most important criteria for content success. Relevant content is content that meets the needs and interests of its target audience. It is therefore essential to create relevant content to succeed in marketing… Read the article

[UX-Conf 2023] Business and society: what place for humans in the AI ​​revolution?

July 11, 202429th January 2024 by Inès Barbara

This article retraces the round table “Business and society: what place for humans in the AI ​​revolution?”, organized on September 19, 2023 in Paris during the first edition of UX-Conf – Human First. Hosted by Clément Fages, digital journalist, this first table… Read the article

Content length: what impact on SEO and UX writing?

29th January 202426th January 2024 by Inès Barbara

UX writing and SEO are two complementary disciplines that aim to improve the user experience of a website or application. UX writing aims to create clear, concise and relevant content for users, while SEO aims to improve the ranking of... Read the article

Meeting with Léa Valmiger, Product Designer at UX Republic, on assignment at Groupama

26th January 202426th January 2024 by Inès Barbara

  In this interview, you will discover the portrait of Léa, a sparkling, thoughtful and pleasant young woman. Qualities that allow him on a daily basis, in his job as a UX Researcher and Designer, to be close to the users of his product, but also to his team. Self-taught,... Read the article

The place of design in the Product & Business strategy at ManoMano

29th January 202425th January 2024 by Inès Barbara

This article retraces the presentation by Renaud Dorizon, Head of Design at ManoMano during the meetup organized on January 16, 2024 at the UX-Republic Hub. This concerns his feedback on the place of design in the Product & Business strategy in this company. … Read the article

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