Chloe Fronty 
Natural referencing (SEO) is an essential lever to improve the visibility of your website and attract new customers. But how do you measure the effectiveness of your SEO strategy? By following specific key performance indicators (KPIs). In this article, we will … Read the article
Learn how storytelling enhances UX Design by creating a more immersive and emotional user experience. In a saturated digital world, capturing users’ attention is a major challenge. But there’s a powerful tool to make your UX Design stand out: storytelling. … Read the article
UX writing, often called “UX Writing”, is an essential dimension of user experience (UX). In a constantly changing digital world, where users are confronted with a multitude of applications and services on the internet, UX Writing aims to support, inform and soothe users. Read the article
Whether it’s their experience with a website, a mobile application or software, users today expect smooth, intuitive and enjoyable interactions. To achieve this level of excellence, user feedback (or “immediate feedback” according to Bastien and Scapin) plays a fundamental role. … Read the article
In an increasingly digital world, cybersecurity has become a priority for businesses and users. However, the quality of the user experience (UX) remains just as essential to ensure user adoption and satisfaction. How can we reconcile these two often … Read the article
In the dynamic world of SEO, metrics and tools are your indispensable allies. They allow you to understand the performance of your site, identify areas for improvement, and adjust your strategy to reach the top of search results. Let's dive in together... Read the article
Here’s what to keep in mind when creating prompts, as well as examples of SEO-focused ChatGPT prompts to use in your daily work. ChatGPT has many applications for content and SEO. This article will explain what … Read the article
In digital product development, every decision made up front can have a significant impact on its ultimate success. User research plays a crucial role in reducing the risks associated with design and development, ensuring … Read the article
A strong internal mesh is like a well-designed road network: it allows visitors and search engines to easily navigate your site, discover all its riches and understand how your content is structured. In the energy sector, where … Read the article
In the complex world of online SEO, Google Ads Quality Score is often considered the Holy Grail. But is it really crucial for SEA experts? This article will explore in depth the importance (or lack thereof) of Quality Score and how … Read the article